Cire Signs International Distribution Agreement

By Cire Press Release

CIRE, based in Manhattan Beach, California, has signed an international distribution agreement with Lekka Ltd. United Kingdom based Lekka is currently distributing the CIRE Summer '07 line of boardshorts and apparel to numerous shops throughout Europe, including the United Kingdom and Belgium. Lekka has been signed as the official distribution partner for CIRE products in Europe.

"This is a great opportunity for CIRE and Lekka to partner and continue to grow the CIRE brand internationally," says CIRE VP of Sales and Marketing, Courtney Solheim. "We are excited to be partnered with a company like Lekka which continues to expand their distribution network in Europe. This opens up endless possibilities for the CIRE brand internationally."

About CIRE
CIRE, one of the top boardshort and apparel companies on the rise, built it's cult-like following around a pair of handsewn boardshorts in a garage in Manhattan Beach, CA. Years later, through the frenzy of domestic and international growth, our foundation and core focus still remains on producing stylish boardshorts. We continue to stay true to our wakeboarding roots, that trace back to the days of the skurfer, by sponsoring and supporting Pro and Grassroot events worldwide. RIDE IT. SURF IT. RESPECT IT. PROTECT IT. For more information, check out www.CIREwear.com.

About Lekka Ltd.
Lekka, based in the United Kingdom, is a distribution company creating a strong foothold in the action sports industry. For more information, check out www.lekkaltd.com.

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